Join the Loyal

At Alchemy we are a family, so we believe in giving back to all those who support and join us.

The Alchemy Loyalty program has always been a crucial part of our business, for every £1 you spend you receive 3% back! It's our little way of saying thank you, every time you add a piece of us into your wardrobe and life. 

Our goal is to provide staple, timeless products. Designed to live with you, not just for the trend of the season. We do not want to be another brand contributing to the global fast fashion epidemic. 

This is why we create great quality staple items, in colours and fabrics for different seasons and mood that you will reach for in your wardrobe again and again. 

So by being loyal for life is more than just keeping you coming back for new designs and releases. The bigger goal is that you find that perfect staple that will grow old with you, not left in landfill.  

New releases will be trialed before productions, so we can gain feedback and see how they rank in customer's wardrobes. This way we prevent wasting fabric and supplies, and gives you a chance to tell us what tweaks you think it needs for that dream item! 

To prevent those impulse spends our "capsule collection" will never go on sale, instead exclusive deals with only be sent to those who are part of the loyalty program, those who already know and love our items. Plus, seasonal items will be made in small batches so less will end up in sales, one of the biggest contributors to fast fashion landfill waste. 

So join the family, and be loyal for life! 

To join the loyalty program click on the tab in the bottom right.